Business Intelligence

Business intelligence (BI) is the use of technology to collect, analyze and present data for informed business decision-making. Data is presented in formats such as dashboards and reports. BI helps businesses identify areas of improvement, gain insights into operations and improve decision-making. BI tools range from simple spreadsheets to advanced software and include data visualization, ad hoc reporting, and predictive analytics. Many BI tools integrate with other business applications like CRM systems and marketing automation platforms. Overall, BI provides increased efficiency and greater visibility into business operations, enabling businesses to make informed decisions.